I tried working up some ideas for the Antalis Brief (D & AD) but I’m struggling to get a fully formed concept.
“The Challenge Create a physical experience for Conqueror that explores and celebrates the possibilities of paper as a physical, tactile, and creative material for design. Create the unexpected and the imaginative, the inspiring and the innovative – but create it using paper, in a way that brings the medium back to the forefront of creative minds.
It needs to be something that creatives can experience first hand, that inspires them to use paper, whilst challenging their understanding of its possibilities. “
I’ve had a few ideas but nothing I can envision as a fully formed idea. So I moved into a YCN brief, https://www.ycn.org/awards/ycn-student-awards/2017-18-ycn-student-awards/briefs/the-grown-up-chocolate-company, and I’m hoping that might prove more fruitful.
The Grown Up Chocolate Company – YCN Brief
Was thinking along the lines of coming up with a Phrase to represent the new ranges, see quote below, of “dairy free”,”nut free” and “vegan”.
I like the idea of the slogan to represent each and then work on a visual/typography to match that. So far I have two slogans “nut to be”, “no moo for you” and not sure on the third for vegan. Struggling with that a bit, not sure if I can get a workable idea.
“The Creative Challenge
We want you to design a tempting new identity for our new range. Please note, the range is currently in development, so we do not have recipes or variations finalised, but we’re keen to prepare the business for its launch next year.
As well as coming up with a name for the range, we want to see how your new identity will be executed as:
Packaging — create artwork that shows how the new identity will look on our packs (see the Project Pack for cutter guides)
A landing page for the new ‘free from’ range on our online store
Key visuals — these are icons for the range that appear on pack, in print and online. Each emphasises a different message about the product (see Project Pack for current examples). For the ‘free from’ range, we need three key visuals which communicate that the products are ‘dairy free’, ‘nut free’ and ‘vegan’.
As the recipes for these bars have not yet been finalised, we do not expect a fully formed idea, rather an example of how you would incorporate your name and identity for the range onto these different touchpoints. If you’d prefer, feel free to make up bars (EG. Naughty But Nice Nutty Nougat) for this challenge!”
Brand/Brand Competitor Research
I looked at several other brands of vegan/dairy free, luxury/adult brands, etc.