My father-in-law plays in a band playing songs from the 60s, 70s, 80s such as Eagles, Beatles and Drifters songs. A logo and artwork was required which he wanted printed on t-shirts for the band. His idea was to have the evolution of man imagery but he wanted one of them to be a police office holding a truncheon whilst scratching his arse.
He wanted the band name “Morfitt” to be “in a nice font underneath“. I went one step further and ran with the police theme for the band name. It was a quick turn around job as he wanted it for a gig.
I used the Police emblem/badge as to form the O.
I originally went with a Serif typeface because I felt it suited their style of music – middle of the road/soft rock/folk rock/pop. However it is hard to align this with the style of artwork he wants which is anti-police/anarchy/punk.
I played around with the typeface to see how it would look with different typefaces.
Having getting feedback about the typeface from the client, I worked the 4th logo shown in the image above.
I cleaned up the badge emblem and also the evolution of man artwork.
This is has been a hard brief to work due to the juxtaposition between the imagery wanted and the band’s music style. I don’t believe it is possible to combine the two without it either looking incoherent or without leaning further to one style than the other. The final logo is probably the nearest I could get without going too far either way but I don’t feel it reflects their music style, however, the client is happy with the design and is going to get the t-shirts printed himself.
The band also had differing views on how the work should look. The singer wanted “one of the men to hold a guitar or there to be a music note on the front to indicate it is a band” as he was worried that the t-shirt did not look like a band t-shirt. The singer also wanted a lot of extra information on the front too – he was persuade by the other band mates to drop both ideas. Also he kept wanting to add extra information to the back which mean’t a delay yet needed the t-shirt quickly. Working with a client where there is more than one person making the decision caused delays and wasn’t easy to do. If I was to do this again I would suggest naming one person as the main decision maker.