Morfitt – Freelance Work

My father-in-law plays in a band playing songs from the 60s, 70s, 80s such as Eagles, Beatles and Drifters songs. A logo and artwork was required which he wanted printed on t-shirts for the band. His idea was to have the evolution of man imagery but he wanted one of them to be a police office holding a truncheon whilst scratching his arse.

Image result for EVOLUTION OF MAN

He wanted the band name “Morfitt” to be “in a nice font underneath“. I went one step further and ran with the police theme for the band name. It was a quick turn around job as he wanted it for a gig.

Morfitt Logo and Evolution of Man Artwork
Morfitt Logo and Evolution of Man Artwork

I used the Police emblem/badge as to form the O.

Image result for police emblem uk

I originally went with a Serif typeface because I felt it suited their style of music Рmiddle of the road/soft rock/folk rock/pop. However it is hard to align this with the style of artwork he wants which is anti-police/anarchy/punk.

I played around with the typeface to see how it would look with different typefaces.

Logo Work, Different Typefaces
Logo Work, Different Typefaces

Having getting feedback about the typeface from the client, I worked the 4th logo shown in the image above.

I cleaned up the badge emblem and also the evolution of man artwork.

T-Shirt Mock Up
T-Shirt Mock Up

This is has been a hard brief to work due to the juxtaposition between the imagery wanted and the band’s music style.¬† I don’t believe it is possible to combine the two without it either looking incoherent or without leaning further to one style than the other. The final logo is probably the nearest I could get without going too far either way but I don’t feel it reflects their music style, however, the client is happy with the design and is going to get the t-shirts printed himself.

I have also added the design work to my portfolio.

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