Major Project Research – Parks

I’m looking to the issue of park funding, reduction in funding and the condition this leaves parks in. This is not just a local issue, it is something that is effecting parks all across the UK.

“…the Heritage Lottery Fund (HLF) study warns a decline in the condition of parks predicted in a first report in 2014 is set to continue, with almost all park managers experiencing ongoing cuts as austerity squeezes local authority budgets.

Some 92% of park managers had seen budgets cut and 95% were facing more reductions, a worsening of the situation since 2014, according to a survey of 193 councils as part of the report.”


However, it has been reported that councils in the East Midlands and North of England are suffering deeper budget cuts and thus park services are more likely to be affected in those areas.

Sheffield has recently received decided to buck the trend and invest money in local parks. The first to receive funding is Norfolk Park. However, my nearest Colley Park has yet to receive any improvements other than the removal of old outdoor Gym equipment. Currently Colley Park has no play facilities (as in swings, climbing frames, etc) as they were removed many years ago.

I contacted the Park and Countryside department about Colley Park in 2015.

From: Ayshea Siddall
Sent: 20 February 2015 18:28
To: parksandcountryside
Subject: Colley Park


I moved to Parson Cross last year, I had not been to Colley Park since I was a child. Your website mentions play areas for toddlers and older children – your website needs updating as I found out the first time I visited the park with my toddler and baby. Very disappointing, it is such a shame that there is not a nice park within walking distance of my home.

I think the website should be updated to remove details about the play areas, the park is really only somewhere to walk a dog at best – not really a park at all.

Do you have any plans to do up the park? If not I think there should be, especially with all the new homes being built nearby.


This was the response I received;

Hi Ayshea,

Thank you for your e-mail regarding Colley Park.

Some years ago Colley park had a major investment programme to improve the play areas in the park but these have suffered repeated vandalism, unfortunately the cuts the council have received over the last few years means there has been a major reduction to the parks budget therefore we have not been able to invest in replacing or upgrading the park we have just had to concentrate on health and safety issues.  I will get the web site changed so it does not mislead people as to what facilities are in the park.

However the new housing development do have to provide new facilities for the community I believe there are plans to put in new play areas but within the new housing areas, this could change and they may wish to invest in the park, at this stage this is all the information we have.

Please do not hesitate to contact me should you wish to clarify anything relating to this matter.

Regards Darryl.

Darryl Dawson
Area Officer – City Wide Services

Parks and Public Realm
Clay Wheels Lane Depot, S6 1LZ
Tel: 01142 2500 500

Since then a survey was given out to local residents about both Parson Cross and Colley Park.

What funding is currently available?

Colley Park Improvements Funding – We have one pot of funding to do some general park improvements. The S106 legal agreement for this funding requires us to carry out some improvements to Colley Park including: removal of old playground and gym equipment; re-profiling of mound to improve site linesdrainage improvements and tree planting. These improvements are included in the options plans. We would also like to hear what other improvements you think are important for the site.

Play Facilities Funding – We have a second pot of funding, which is allocated to ‘play facilities in the catchment of the development site’, which means it should be spent in open space within 400m of the housing development. The option plans show a range of ideas which this funding could be spent on including: skate and bike park or skate bowl; climbing boulders, tarmac bike track and robust playground equipment. We would like to hear whether you think we should be investing this play money at Colley Park and what you think of these ideas.

I don’t want to sound sceptical but is says within a 400 metre radius of the housing development. It would not surprise me if they sold at least some of Colley Park off to developers. At the moment the Gleeson development is being built around the Park, but there are old football fields plus other flat areas which could be used. Plus as part of the new housing development Gleeson had to agree to build new football pitches, which leaves the old ones redundant. Would I sacrifice some of the Park to leave a smaller but well equipped park? Well as it stands yes but only if we get a decent park out of it.

I have found the S106 agreement on the Council’s planning portal, Which mentions £218, 715 to be given by Gleeson to the council for play facilities within the aforementioned 400 m catchment area and £100, 000 to general park improvements to Colley Park – improving drainage, removing old play equipment and new paths amongst other improvements but no mention of new play equipment at the Park itself.

Another Park not far from me, Wolfe Road Park, recently received funding to do up the Park. A Facebook group was created by Tessa Lupton and she met with members of the Parks and Countryside department and they agreed to fund new play equipment at the Park:

Some Parks receive funding because individuals set up groups to develop facilities at their local park as with Millhouses Park.

Their aims are to

“Provide facilities in Millhouses Park in the interests of social welfare, recreation and leisure time for the community of Millhouses and for the citizens of Sheffield and to improve the conditions and quality of life of those people who use the park, without discrimination or exclusion by sex, race, ability or age.

Increase the enjoyment, relaxation and health of all those who use the facilities and to encourage greater use of the park as a public amenity.

Stimulate the educational, physical, creative, imaginative, social and cognitive development of children and young people across a range of ages and abilities.

Minimise the risk of accident, hazard or infection to users of the park.”

Some research has been done in to the effectiveness of schemes which provide alternative funding to parks,

“While there is no one ‘silver bullet’ for replacing local authority funding, some promising new models emerged during the programme:

Burnley Go to the Park project involved moving from a culture of “controlling nature” to one of “working with nature”, turning some areas of parks over to meadows and planting some traditional beds with perennials rather than annuals.  This has created savings of nearly £70,000 since its launch and is forecast to save the council £119,000 per year (10 per cent of their parks budget) by 2020.

Bournemouth Parks Foundation has proved that people are willing to donate to public parks, including via text, projecting a donation stream of £46,000 a year by 2020/21.

The Heeley People’s Park subscription scheme has shown people will donate on an ongoing basis to their local park, demonstrating it is not just flagship parks that can tap into people’s willingness to give.

The Bristol ParkWork project worked with volunteers and saw 40 per cent of participants transitioning into employment and training, while delivering £27,000 worth of improvements to parks across the city.”

I have emailed Sheffield Council again and await a response as to what is happening with Colley Park.


I’m just wondering if there are any updates on what is happening with Colley Park?

I went to an event during the Summer holidays at Mount Tabor and filled a survey in about Colley and Parson Cross Park.

The last I heard was that there was something basic ground work to be done at Colley and I noticed, on my recent visit, that the Gym equipment had been removed. Do you have any further information about what the next stages are, if there are any, with the park?



Other Links:


Received an email about Colley Park.

“Hi Ayshea

I have been forwarded your email below. Apologies I have not replied sooner, I have only just returned from annual leave.  We carried out consultation during August and September and had a good response from people locally, both at events and via the online survey.  We have collated all the consultation results and we are currently in the process of feeding back these results and recommendations to local councillors for agreement before we feedback formally to those involved in the consultation.

I can tell you that from the overall results, there was clear support for developing new play facilities on the site with a majority of people feeling we should invest the play facilities funding in Colley Park. New play equipment also came top of the votes for what would encourage people to use the site more, closely followed by security measures such as CCTV so there is clear support from local people for both play and CCTV.

We plan to progress some general improvements which would include security measures such as CCTV and removal of old and damaged equipment a ‘Phase 1. The Gym equipment was removed earlier as it had been causing some significant antisocial and noise issues for residents living nearby and was also in a poor state of repair. We anticipate the rest of Phase 1 would take place in the Spring.

As the consultation results give a clear mandate for the investment of the play funding on this site as well as security measures, if local councillors are in agreement, we will then look at developing more detailed designs for this play facilities as a ‘Phase 2’ in consultation with local people. At this stage, it is likely that we would develop an area for younger children including play equipment and a small tarmac bike track and an area for older children including climbing equipment, which was voted highest in the schools consultation. We will ensure the siting of these is a suitable distance from properties on the site boundary to minimise any disturbance in the future.

Once we have agreement from the local councillors that they are happy with the proposals, I will be forwarding out a formal consultation report and proposals to all those involved in the consultation. I will ensure one is emailed to you at this email address.

If you have any further questions, please let me know

Kind Regards

Kate Clark
Project Officer”

Not date sadly on when on Phase 2 will happen. However, it has got me thinking more about the reporting of Vandalism/damage, etc in Parks. I’m thinking along the lines of maybe an App, perhaps aimed at children as well as parents that will use the GPS to locate where you are and will automatically email the council once you upload a photo taken on your phone. It could store the photo and location and send it later if it loses a signal or has no data, etc.

Also thinking about if there is more ways to get children involved in parks, like community events, mural painting/art, Gardening groups for children, so they can feel a sense of pride in their Park because they have contributed to it.


I tried working up some ideas for the Antalis Brief (D & AD) but I’m struggling to get a fully formed concept.

“The Challenge Create a physical experience for Conqueror that explores and celebrates the possibilities of paper as a physical, tactile, and creative material for design. Create the unexpected and the imaginative, the inspiring and the innovative – but create it using paper, in a way that brings the medium back to the forefront of creative minds.

It needs to be something that creatives can experience first hand, that inspires them to use paper, whilst challenging their understanding of its possibilities. “


I’ve had a few ideas but nothing I can envision as a fully formed idea. So I moved into a YCN brief,, and I’m hoping that might prove more fruitful.

The Grown Up Chocolate Company – YCN Brief

Was thinking along the lines of coming up with a Phrase to represent the new ranges, see quote below, of “dairy free”,”nut free” and “vegan”.

I like the idea of the slogan to represent each and then work on a visual/typography to match that. So far I have two slogans “nut to be”, “no moo for you” and not sure on the third for vegan. Struggling with that a bit, not sure if I can get a workable idea.

The Creative Challenge

We want you to design a tempting new identity for our new range. Please note, the range is currently in development, so we do not have recipes or variations finalised, but we’re keen to prepare the business for its launch next year.
As well as coming up with a name for the range, we want to see how your new identity will be executed as:

Packaging — create artwork that shows how the new identity will look on our packs (see the Project Pack for cutter guides)

A landing page for the new ‘free from’ range on our online store

Key visuals — these are icons for the range that appear on pack, in print and online. Each emphasises a different message about the product (see Project Pack for current examples). For the ‘free from’ range, we need three key visuals which communicate that the products are ‘dairy free’, ‘nut free’ and ‘vegan’.

As the recipes for these bars have not yet been finalised, we do not expect a fully formed idea, rather an example of how you would incorporate your name and identity for the range onto these different touchpoints. If you’d prefer, feel free to make up bars (EG. Naughty But Nice Nutty Nougat) for this challenge!”


Brand/Brand Competitor Research

I looked at several other brands of vegan/dairy free, luxury/adult brands, etc.

Dark Chocolate Salted Caramelised Almonds, , hi-res
Dairy Free
Organic Fairtrade Alternative to Milk Chocolate Hearts
Dairy Free
The All Dark Vegan Chocolate Hamper Collection, , hi-res
Vegan Hamper
Vegan, Nut Free

Superb Salted Caramel Truffles

Chocolate Selection Tray

Chocolate Caramel Pumpkin Preorder

Heavenly Whole Hazelnut Cups

Dribbble Invites

Dribbble is an invitation only website that you can only post your work once you have received an invitation.

“Founded in 2009, Dribbble has grown to become a top global community for designers and creative professionals and an inspiration destination for tens of millions of people. Dribbble is on a mission to build the world’s best platform for designers and creative professionals to gain inspiration, feedback, education, community, and job opportunities.

We are a bootstrapped and profitable company helping the world’s design talent share their creations and get hired. Dribbble has become a go-to resource for discovering and connecting with designers and creative talent around the globe.” –

You can still join the site without an invite but you can’t post any of your design work. Some designers on there offer invites if you send them your best work, so I have been sending some emails to see if I can get an invite. Will have to see what happens.


UPDATE: 01/01/2018

I received a Dribbble invite today, I need to create a good first “shot” as your first shot gets featured on Debuts page.

Dribbble Invite on 01/01/2018

Siege Magazine – Requesting Submissions

A new magazine is being set up and were asking for submissions. I sent an email and included examples of my work.

I received a confirmation email “Hey Ayshea, Thanks for reaching out and sending us your submission! We’ll get back to you soon with more information about the publication. Don’t forget to spread the word amongst your friends!All the best, SIEGE”

Details about Siege from their Facebook:

“Based in Manchester but representing artists from all over the world; SIEGE is a new, glaringly obvious, platform for emerging artists to showcase their work amongst a plethora of other like minded creatives.

Spanning all creative plains, SIEGE promotes unity. Anyone featured will recommend another artist whom they know. Whether it be as influence or just because they like their work.

The aim is to bring attention to the next generation of artists, designers, illustrators and photographers. To celebrate our numbers rather than deplore them. SIEGEs plan of attack intends on recruiting the masses, slowly linking a web of creatives. Ready to siege the already established, famous, and recognised creatives of today.

First compendium intended for early 2018, we are now taking submissions for fine art, design, textiles, illustration, photography and 3D. Please email any high quality jpegs to [email protected] With your own details (name, instagram, website etc.) also some information about the work you have sent in. And, most importantly, details of someone you know and recommend to be featured alongside you in the magazine.


UPDATE: Unfortunately I did not get featured in the magazine, having seen some of their first publication it has a more art slant than design slant. Don’t think my work fits in with what they are looking for.

Morfitt – Freelance Work – Website

After designing a t-shirt and logo the band wanted a website. Another rush job has he had the domain name printed on the t-shirts for an upcoming gig but didn’t have a website (this delayed the printing of the t-shirts and mean’t another amendment to the back of the shirt). For the sake of speed I went through template options with the band’s founder. A few tweaks to the template plus colour changes were made to make sure the theme worked for the band.

He also wanted the website populating with a few posts linking to videos the band had put on Youtube. Links to their Youtube and Facebook profile was added. Unfortunately they were no good quality images of the band – all either low res phone images or stills from Youtube videos. I came up with the idea of adding a halftone effect to hide the poor quality and then converting to duo-tone. The duo-tone added a pop to the images that wasn’t there before. Although in an ideal world good quality images would be used – this is something I have fed back to the band.

Morfitt Website Homepage
Morfitt Blog Post Page


On reflection overall considering the time constraints I believe I did a good job of the site.

Iris Associates & Jaywing

Iris Associates is now part of Jaywing. Jaywing have offices around the world and work with some big brands such as Castrol: Jaywing created a storyboard for a 15 minute film for Castrol. Later they designed and built the set too.

Filming – The 15 minute film was set in New York

Jaywing have worked with other big brands such as Doritos, Ann Summers and First Direct amongst others.

However, back when they were Iris, they produced a promotional mailer in 2003 – which I have a copy of.  They showcased work for Iceland, University of Nottingham and LearnDirect amongst brands in the promo.

Very interesting contrasting and comparing how design has moved on. However, what I find more interesting is some of this design work was done today, over 10 years later I don’t think it would look out of place. Good design is still good design even after many years, likewise bad design is still bad design years later.

From ‘Millennial Pink’ to Ultra Violet – Colours for 2017/2018

This year saw ‘Millennial Pink’ as the new hot colour.

Marc Ange’s Le Refuge.
Vasonaso by Matteo Cibic
Matteo Cibic
Dezeen Pinterest roundups Pink
Nika Zupanc

Colour of the moment “millennial pink” dominates at Milan design week

However, as we move into 2018 the colour of next year is set to be Ultra Violet.

Pantone names Ultra Violet as colour of the year for 2018

In 2015 Pantone named a shade of pale pink and pale blue as the colours of 2016.  The Pink is is very reminiscent of the Millennial Pink.

Pantone reveals first two-tone colour of the year with Rose Quartz and Serenity

I have to say I prefer the Pink on the leaf canopy, over the Ultra Violet and the softer pink shown. I normally prefer bright colours over pastels.

Feedback – Creative Practice Outcomes

Paul felt my illustration style was fuzzy and not clean like the below:

Image result for vector infographic

Related image

I can understand how professional illustrators, even ones creating a more relaxed style of illustration, would create cleaner lines than the ones I have created. If the Argos advert was a real campaign, then a professional illustrator would be used. However, I do believe my simple relaxed style would still appeal to children.

Morfitt – Freelance Work

My father-in-law plays in a band playing songs from the 60s, 70s, 80s such as Eagles, Beatles and Drifters songs. A logo and artwork was required which he wanted printed on t-shirts for the band. His idea was to have the evolution of man imagery but he wanted one of them to be a police office holding a truncheon whilst scratching his arse.

Image result for EVOLUTION OF MAN

He wanted the band name “Morfitt” to be “in a nice font underneath“. I went one step further and ran with the police theme for the band name. It was a quick turn around job as he wanted it for a gig.

Logo Ideas
Morfitt Logo and Evolution of Man Artwork
Morfitt Logo and Evolution of Man Artwork

I used the Police emblem/badge as to form the O.

Image result for police emblem uk

I originally went with a Serif typeface because I felt it suited their style of music – middle of the road/soft rock/folk rock/pop. However it is hard to align this with the style of artwork he wants which is anti-police/anarchy/punk.

I played around with the typeface to see how it would look with different typefaces.

Logo Work, Different Typefaces
Logo Work, Different Typefaces

Having getting feedback about the typeface from the client, I worked the 4th logo shown in the image above.

I cleaned up the badge emblem and also the evolution of man artwork.

T-Shirt Mock Up
T-Shirt Mock Up

This is has been a hard brief to work due to the juxtaposition between the imagery wanted and the band’s music style.  I don’t believe it is possible to combine the two without it either looking incoherent or without leaning further to one style than the other. The final logo is probably the nearest I could get without going too far either way but I don’t feel it reflects their music style, however, the client is happy with the design and is going to get the t-shirts printed himself.

The band also had differing views on how the work should look. The singer wanted “one of the men to hold a guitar or there to be a music note on the front to indicate it is a band” as he was worried that the t-shirt did not look like a band t-shirt. The singer also wanted a lot of extra information on the front too – he was persuade by the other band mates to drop both ideas. Also he kept wanting to add extra information to the back which mean’t a delay yet needed the t-shirt quickly. Working with a client where there is more than one person making the decision caused delays and wasn’t easy to do. If I was to do this again I would suggest naming one person as the main decision maker.

Christmas Cards and Web/Social Updates

Updated Behance, Twitter, LinkedIn and Pinterest with my recent Argos adverts for Creative Practice. Also added my Christmas Cards, as shown below to my website.

Reindeer Christmas Card
Snowman Christmas Card
Star Christmas Card
Tree Christmas Card

Bit of illustration practice – hand-drawn illustrations converted to vectors then colourised using Illustrator. This has been good illustration practice for me and will be useful for when I set up my Etsy shop selling illustrated cards.