I have had to search hard for suitable images. Girls playing with “boys” toys is a lot easier to find than boys playing with “girls” toys. I need to find the right images, images big enough and work with a phrase. Therefore not all ideas have come in to fruition.
One of the images was of a boy looking into a washing machine. It wasn’t working in its current form so I drew a vector washing machine. This added a more fun, child-friendly feel and consistent with the other adverts.
The path puzzles are to be printed in magazines so they are more subtle. 3 toys will be used in the ads – one gender neutral, one non-stereotypical and one stereotypical. No toy is wrong, a boy can play with a boys toy and a girls. No saying one is right or wrong.